Strategic reliance upon tele-sampling and tele-detailing can enhance the efficiency and productivity of any client's sales force. Used in lieu of face-to-face calls when appropriate, these HealthBridge solutions are a cost-effective option for extending an individual sales representative's coverage, or providing sales assistance in vacant territories or remote geographic locations.

Engaging a practitioner in a clinical FDA-approved discussion is critical to maximizing patient starts. HealthBridge peer-to-peer tele-messaging provides access to a panel of practitioner consultants in a wide variety of specialty areas. These professionals initiate promotional discussions with healthcare practitioners in order to improve brand awareness and build product recognition.

The peer-to-peer tele-messaging channel enables HealthBridge clients to communicate with practitioners, nurses and physician assistants, sharing targeted brand messages in a one-on-one approach. After a successful promotional contact is made, follow-up activities are triggered to reinforce messages. These are customized to meet client objectives and can include:

• Requests and fulfillment of product samples
• Direct communications with practitioners
• Fulfillment of literature and additional call-to-action materials