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Clinical Messaging Solutions

Tele-Sampling and Tele-Detailing

Strategic reliance upon tele-sampling and tele-detailing can enhance the efficiency and productivity of any client's sales force. Used in lieu of face-to-face calls when appropriate, these HealthBridge solutions are a cost-effective option for extending an individual sales representative's coverage, or providing sales assistance in vacant territories or remote geographic locations.

Peer-to-Peer TeleMessaging

Engaging a practitioner in a clinical FDA-approved discussion is a critical to maximizing patient starts. HealthBridge provides access to a panel of physician consultants in a wide variety of specialty areas. These professionals initiate promotional discussions with healthcare practitioners in order to improve brand awareness and build product recognition.

The Peer-to-Peer TeleMessaging channel enables HealthBridge clients to communicate with physicians, nurses and physician assistants, sharing targeted brand messages in a one-on-one approach. After a successful promotional contact is made, follow-up activities are triggered to reinforce messages. These are customized to meet client objectives and include:

  • Requests and fulfillment of product samples
  • Direct communications with practitioners, and
  • Fulfillment of literature and additional call-to-action materials

 

   

Supported by Express Scripts Specialty Distribution Services, HealthBridge Reimbursement Services, Inc. and Phoenix Marketing Group, LLC.