Need a way to reinforce brand messaging between sales calls? The competitive nature of the healthcare market requires that our clients know what’s going on in the practitioner’s office – and ensure that practitioners likewise know about their advances and breakthroughs. That’s why HealthBridge focuses on relationship marketing with targeted field-triggered and brand-triggered communications.

Field-triggered

Direct mail solutions help streamline a sales representative’s workflow processes by generating a personalized letter on request to targeted practitioners after a detail. Letters can thank the practitioner for the appointment, reinforce discussion points or provide information to practitioners who were unavailable for a face-to-face meeting. Integration with your existing Sales Force Automation system allows representatives to track outreach efforts on a physician-by-physician basis. In short, automating communication between calls allows representatives to focus on sales activities while ensuring the product remains top-of-mind.

Brand-triggered

Similarly, targeted mailings can be developed to promote brand awareness – either on a one-time basis or in waves. These tactics can also be employed to provide updates to key practitioners – perhaps to communicate specific favorable clinical outcomes, for instance. HealthBridge can likewise track prescribing activity – prompting follow-up communications with a practitioner who received samples two weeks previously but has not yet written a prescription for the therapy, for instance.

Feature	Benefit
Assist the representative	Empowers representatives to reinforce key promotional messages Enables representatives to focus on sales activities
Pull-through tactic	Generates follow-up to call
Program initiation	Serves as genuine workflow solution since correspondence is automatically generated from the HealthBridge Sales Force Automation system
Reinforced clinical message between calls	Includes messages like "Sorry I missed you" and "Thank you for your time"