The competitive nature of the healthcare market requires that our clients know what's going on in the practitioner's office and ensure that practitioners likewise know about their advances and breakthroughs. That's why HealthBridge focuses on relationship marketing with targeted field-triggered and brand-triggered communications.

Field-triggered

Direct mail solutions help streamline a sales representative's workflow processes by generating a personalized letter upon request to targeted practitioners after a detail. Letters can thank the practitioner for the appointment, reinforce discussion points or provide information to practitioners who were unavailable for a face-to-face meeting. Integration with existing sales force automation systems allows representatives to track outreach efforts on a practitioner-by-practitioner basis. In short, automating communication between calls allows representatives to focus on sales activities while ensuring the product remains top-of-mind.

Brand-triggered

Similarly, targeted mailings can be developed to promote brand awareness either on a one-time basis or in waves. These tactics can also be employed to provide updates to key practitioners, such as specific favorable clinical outcomes. Likewise, prescribing activity can be tracked - prompting follow-up communications with a practitioner who received samples two weeks previously but has not yet written a prescription for the therapy, for instance.

These marketing and outreach techniques offer a variety of benefits:

• Providing assistance to the sale representative to reinforce key promotional messages and better focus on sales activities
• Supporting sales as a pull-through tactic to help generate follow-up calls
• Facilitating program initiative by serving as a genuine workflow solution since correspondence is automatically generated from the sales force automation system
• Reinforcing clinical messages between calls, including sentiments like "sorry I missed you" and "thank you for your time"