HealthBridge's partner offers a highly effective alternative to product sampling through product vouchers and rebate coupons. HealthBridge's partner develops discount or "free-sample" coupons, cards or vouchers, which practitioners distribute to patients. Patients then present the vouchers at retail pharmacies to receive a limited supply of prescribed medications. Likewise, patients can be given redeemable rebate coupons to lessen the cost of purchased drugs or devices.

Sampling alternatives provide sales representatives with an additional method to increase access to practitioners and engage in product discussions. At the same time, these solutions extend the reach of sales initiatives in areas where practitioners are hard to reach or often unavailable.

Typical programs follow five steps:

1. Customizing alternative sampling campaigns using sample cards, coupons, or certificates
2. Producing program packaging and accompanying materials
3. Distributing voucher or coupon kits by bulk shipment, direct mail or electronically
4. Fulfilling claims at retail pharmacies nationwide
5. Tracking and measuring effectiveness