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Direct-to-Practitioner Sampling

HealthBridge's simplifies sampling activities by shipping product directly to the practitioner providing coverage for sales forces, vacant territories or hard to see prescribers.

 

 

HealthBridge direct-to-practitioner sampling solutions offer a variety of benefits:

  • Increased sales force effectiveness which frees up representative's selling time to focus on product message and clinical benefits, while providing equal access to practitioners as compared with those who carry samples
  • Improved sales force efficiency which reduces administrative burden for managing supplies, allowing 16-24% more of representative's time to be spent on selling1
  • Reduced expenditures on regulatory requirements which minimizes the need for a large staff of sample management personnel, as well as eliminating the need for temperature-controlled, complaint warehousing and fulfillment facilities
  • Increased regulatory compliance which assures organizational PDMA compliance by reducing risks associated with sample accountability, reduces individual PDMA risk to sales representative and centralizes practitioner sample inventory

1 SK&A Practitioner Perspective Survey, 2007

 

   

Supported by Express Scripts Specialty Distribution Services, HealthBridge Reimbursement Services, Inc. and Phoenix Marketing Group, LLC.