HealthBridge's partner simplifies sampling activities by shipping product directly to the practitioner replacing traditional representative-carry sampling programs, providing coverage for vacant territories or enabling clients to create hybrid programs where representatives manage certain samples, while HealthBridge's partner handles others.

 

 

The direct-to-practitioner approach allows sales representatives to make the most of the time they spend with practitioners. As in the past, they deliver detailed, face-to-face presentations. But instead of leaving product behind, the representative asks the practitioner to sign a sample request form. HealthBridge's partner delivers the samples within 24-72 hours of receiving the request. Increasingly popular, this sampling alternative has met with practitioner approval, with 93% of physician offices indicating they would continue to see representatives who use direct-to-practitioner sampling¹. In addition, it facilitates greater coverage of vacant or remote territories, as well as providing a channel to practitioners who are often unavailable for calls.

HealthBridge direct-to-practitioner sampling solutions offer a variety of benefits:

• Increased sales force effectiveness which frees up representative's selling time to focus on product message and clinical benefits, while providing equal access to practitioners as compared with those who carry samples
• Improved sales force efficiency which reduces administrative burden for managing supplies, allowing 16-24% more of representative's time to be spent on selling²
• Reduced expenditures on regulatory requirements which minimizes the need for a large staff of sample management personnel, as well as eliminating the need for temperature-controlled, complaint warehousing and fulfillment facilities
• Increased regulatory compliance which assures organizational PDMA compliance by reducing risks associated with sample accountability, reduces individual PDMA risk to sales representative and centralizes practitioner sample inventory

¹ZS Associates Market Study, 2004

² SK&A Practitioner Perspective Survey, 2007